🥂So canned wine is a thing now?
I recently drank it on 3 separate occasions with absolutely no shame. WHAT A TIME TO BE ALIVE. My previous observations of canned wine have involved yelling and trash bins (people were in trash bins when it should have been the canned wine). Suffice to say, the Australian canned wine landscape was looking grim.
Maybe Australia just hadn’t caught up to can’o’vino sipping?
Well, I’m pleased to report that the Bay Area has done what it does best, and turned this questionable beverage from trash-bin to fridge-win.
This doesn’t mean that canned-wine drinking populous is oblivious to its preceding reputation. When I recently ordered some rosé with dinner at a respectable establishment, the waiter had to take a moment to choose his words… “Yes we have rosé, but… it’s in a can” he said as if he had just informed me I need to drink it from his shoe. It’s possible at some point in time, drinking wine from a can was akin to drinking wine from a shoe, but lucky for this guy I was ready and willing pay for wine served in a chic and recyclable matte-feel vessel.
Further observations: Canned wine is made for getting white-girl-wasted. Just look at that pink washed rose branding and matte aluminum feel. They even included fucking bubbles (!!!). I’m sure there are approximately zero straight dudes purchasing this stuff.
Wino notes: With the exception of this rosé in shoe thing, it’s likely you’re drinking canned wine at a picnic or festival. Meaning, trashy day drinking has now been made a bit more bougie. Note, they can also fit in ‘stubbie holders’, or ‘koozies’ as y’all Americans call them? (I had to google this). Perfect for stealth drinking, an added bonus.
Canned wine is a thing now. Time to embrace it.